Oscar Mayer announced the debut of the first-ever “Cold Dog,” a frozen pop flavored like the Oscar Mayer wiener. Stemming from Oscar Mayer’s “Stupid or Genius” campaign—focused on the odd ways to enjoy the wiener beyond grilling—the Cold Dog sparked a social media debate. The company says that tens of thousands of fans crowned the Cold Dog “genius,” so the brand made it a reality.
Oscar Mayer, a Kraft Heinz Company brand, is teaming up with Popbar, a premium frozen desserts company known for handcrafted gelato on-a-stick, to create the Cold Dog—all topped with a signature swirl of “mustard.” Now available for $2.00 at select Popbar locations, the new invention can be tested in Long Beach, New York City, Alpharetta-Atlanta and New Orleans while supplies last.