Vegan KitKat Test Success Leads to Europe-Wide Launch
The new KitKat V was developed by Nestlé's confectionery research and development center in York, UK, the original home of KitKat. Using non-dairy alternatives, the company managed to blend the chocolate with plant-based ingredients.
Louise Barrett, head of the Nestlé Confectionery Product Technology Center in York, says: "Last year, we took the decision to produce KitKat V in our R&D production facilities so we could bring the product to the shelves much faster and test with our consumers. The response from consumers was overwhelming, and we are now excited to launch it at a much wider scale."