Kerry Group’s Puremul Could Replace Sunflower Lecithin
Kerry announced the launch of Puremul, a new texture system that reportedly enables manufacturers to reformulate using a label-friendly non-GMO alternative to sunflower lecithin. The company states that the alternative is natural texture which can replace the use of sunflower, mono-and diglycerides across multiple applications such as baked goods and plant-based beverages.
Kerry designed Puremul to negate supply chain challenges and for clean label emulsification by replacing the functionality of mono-and diglycerides, which are perceived to be unhealthy, to cleaner label alternative. Kerry’s Beyond the Label research reportedly found that 82% of US consumers believe a clean label is important, with almost as many actively evaluating ingredients lists on food packaging. According to FMCG Gururs 2021 research, 74% of U.S. consumers find natural, non-GMO claims highly appealing and over 70% report they are concerned about the use of synthetic ingredients in products.