New Research: Immune Health Continues to be a Priority for Beverage Consumers
According to new research by Kerry, immune, gut and heart health continue as important concerns for functional beverage consumers, but beauty and sports performance are on the rise.
For its research, Kerry says it surveyed more than 10,000 consumers from 18 countries across North America, South America Europe, the Asia Pacific, South Africa and Australia to learn more about their changing priorities and preferred ingredients in functional and fortified beverages. The research found that immune support is still the highest health priority for consumers and is a particular focus not only in the U.S. and UK, but also across developing markets including Guatemala, Brazil, South Africa, the Philippines and India.