In today's competitive market, a package provides the first impression to the product inside. How it looks, functions and feels can make all the difference in delighting or disappointing your customer.
Advances in technology—like smart phones with native scanning and connectivity technology—are giving brands the ability to deliver a solution that’s much more than “just a package.” With smart packaging, also known as digital packaging, brands are able to form connections with consumers on their devices that increase brand and product engagement well beyond the package.