A healthier lifestyle is among the many societal shifts caused by COVID. While there were definitely people focused on health prior to the pandemic, having to stay at home to cook and seeing what exactly was going into their meals day in and day out put a renewed focus on healthier living. This emphasis on such foods continues today, making the health food category extremely competitive. The question then becomes: How can manufacturers gain an edge with consumers?
Many CPGs are finding that the answer lies with cold pasteurization, otherwise known as high pressure processing (HPP). Natur+L XTD, a cold food processing services company in Canada, recently added a new press from Quintus Technologies to its Montreal facility. The press was added due to the increased demand seen by company for its services. The company expects its processing capacity to increase to almost 42 million pounds annually with the addition of the new machine, which would be an increase in capacity of about 75%. And that’s just a single example of the demand from consumers.