Pepsi announced a reformulation for its Pepsi Zero. The Pepsi Zero Sugar recipe uses a new sweetener system that the company says offers a "more refreshing and bolder taste profile than the previous Pepsi Zero Sugar varietal.".
The company says that consumer preference testing has shown that the new Pepsi Zero Sugar outpaces the old formula across the board, including key metrics like overall liking and purchase intent. Consumers in the comprehensive assessment study preferred the new Pepsi Zero Sugar, considering it more: refreshing, tasty, having a real cola taste, smooth, able to pair with food and more, the company says.