“Packaging as a Service”—Amcor Announces Third Winner of its Lift-Off Initiative
Amcor has announced that it is investing $250,000 into the smart, reusable food packaging startup, circolution. It is the third winner of Amcor’s Lift-Off initiative that was launched in April, 2022. Amcor’s Lift-Off initiative targets packaging technologies that will further advance its goal of making packaging more sustainable.
Circolution is a German packaging company that was founded in 2019. The company builds on Germany’s existing bottle-deposit system by offering consumer brands a pay-per-cycle service. Reportedly, the company's service reduces the carbon footprint per manufacturing cycle instead of standard single-use packaging. Amcor states that circolution provides a complete circular service with reusable packaging, reverse logistics, data analytics and impact measurement. The company’s “packaging as a service” requires no upfront investment and is designed to be fully compatible with existing supply chain and scaled operation standards, states Amcor.