The salty snack market continues to grow, although it is not immune to inflation effects on consumer behavior. Mintel Group’s research shows that consumers who describe their financial situations as "struggling" or "in-trouble" are the most likely to have decreased year-over-year salty-snack consumption. Its findings also state that among those who haven’t increased consumption, 37% would be motivated to purchase more salty snacks if there were more budget-friendly options. 43% of reported consumers consider the price of these snacks to be the most important attribute for purchasing, compared to 37% in 2022.