In this fast-paced world, health has taken a backseat, and the burden of chronic disease is taking a toll on countries and citizens. With people fighting against diabetes, obesity, high blood pressure and depression, matcha has emerged as one of the most consumable products in recent years. In fact, the matcha market size is anticipated to reach $5.5 billion by 2027.
A powerful green tea, matcha, has been gaining immense importance among the millennial and Gen-Z population owing to its several health benefits.