Hard Mtn Dew Livewire has been added to the Hard Mtn Dew line. It has an orange citrus flavor, 5% ABV, no caffeine, no added sugars and 100 calories per serving.
As part of the line extension, the brand is holding a "Definitely Over 21" launch party at a retirement community in Florida for residents 55 and over as well as the winner of its Hard Mtn Dew contest winner.