Upcycled Foods and Kroger Launch Private Label Bread Line
Upcycled Foods, Inc. (UP, Inc.) has announced the launch of upcycled bread items co-developed with Kroger for its Simple Truth store brand. The bread line includes two SKUs that contain 10% of ReGrained SuperGrain+, which is fortified and sustainable, according to the company.
With 35% to 40% of the global food supply wasted annually, UP, Inc. recognized Food Waste Prevent Week (April 10- 16) and Stop Food Waste Day (April 26) by highlighting the new upcycled bread line’s sustainability. According to the International Food Information Council, 52% of consumers report an increased awareness of the environmental impact their food choices represent and are seeking items that support a more sustainable food system.