Entenmann’s has introduced ice cream novelties based off of its baked goods products, such as Original Recipe Chocolate Chip Cookies and Rich Frosted Donuts. These items are being sold in the freezer aisle at Walmart stores in the U.S.
Bimbo Bakeries USA tapped Sorrisa Group Inc. to help develop the new line, which includes six ice cream sandwich flavors—Chocolate Chip Cookie; Chocolate Chip & Brownie Cookie; Chocolatey Glazed Cookie Donut Chocolate; Chocolatey Glazed Cookie Donut Salted Caramel; and Glazed Cookie Donut Ice Cream Sandwiches.