The Kraft Heinz Co. announced the launch of Just Spices in the U.S. market, one year after the company completed its acquisition of a majority stake in the business. Just Spices is expected to be a driver for Kraft Heinz’s Taste Elevation business, which is focused on flavor enhancement.
Launched in 2014, Just Spices has a 170-plus product portfolio that includes offerings for meal occasions ranging from breakfast and light snacks to salads and baking, and a range of savory, sweet, classic and exotic flavors. Just Spices sells approximately 70% of its ready-made and one-step spice blends directly to consumers, with its remaining sales through grocery retailers in-store and online in Germany, Spain, Austria, UK and Switzerland.