Consumer attitudes on sustainability for brands are shifting. Consumers have advocated reducing plastic packaging and recycling for years, but sustainability is now seen with a broader lens: supply chain emissions, food waste, ethical sourcing and clean label ingredients. "The perception of the consumer is evolving beyond just the reduction of plastic packaging. They want to look at the whole lifecycle of the product. Where is it sourced? How is it produced? How is it discarded?" says Kasra Eskandari, associate director at NeilsonIQ, at the 2024 Packaging Recycling Summit in September.

Danone, the global food giant, has been working on emission reductions since 2015 and announced its net-zero goal to cut 30% of its methane emissions between 2020 and 2030. Danone’s three main business divisions include dairy, specialized nutrition and water.