Americans aren't sure what organic foods and beverages are, but are quite sure that they are better for them than non-organic foods, according to a recent study that Roper Starch Worldwide, Inc. conducted for organic food maker Walnut Acres.
The study shows that while nearly two-thirds of Americans believe that organic foods are both better and more healthful for them than non-organic counterparts, 75 percent are unable to differentiate between organic and "all natural" foods. Further, some 21 percent of Americans believe that "organic" is synonymous with "low calorie."