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The 800-pound gorilla in the enterprise application software market may be appropriate for simple food plant operations, but can SAP make the move from simple to complex process plants?
SAP Vice President of Consumer Products E.J. Kenney, responsible for the company's food industry business, says that the food industry makes up approximately 16 percent of all SAP customers in the US and 10 percent worldwide. That translates into approximately 1,800 food companies worldwide and includes Nestle, Kraft, Kellogg, Hershey, Coca-Cola, Pepperidge Farm as well as a number of mid-sized companies.