Demand for convenience is giving fresh legs to foods in aerosol cans
The advent of the seamless aluminum can brought big improvements in the package's delivery abilities 15 years ago. Still, lack of promotion and a kitschy image conspired to depress growth until Nabisco put some marketing muscle behind cheese in aerosol cans a few years ago. Sales took off, copackers jumped in to fill grocers' demands for private-label counterparts, and a packaging star was reborn.