How it looks on a store shelf shapes the form of most food packaging. How it plays in a school child's lunchbox may be more important in the burgeoning healthy snacks market.
San Francisco-based Del Monte Foods went through a similar learning curve with Fruit & Gel, another healthy snack that began life in a metal package before segueing to clear plastic. The line features diced peaches and Mandarin oranges in a "lunchbox friendly" format.