Value-added products require premium packaging. Flexibles are giving processors the look they want, the convenience they need and the cost savings they demand.

Hitting a strike for premium products in flexible packaging means reducing packaging costs, without sacrificing the premium image of the product. "The bottom line is processors go to flexibles for cost savings," said Jeff Martin, director, pouch packaging systems, Kl?ckner Bartelt (Sarasota, FL). Along with cost savings, the new materials available for flexible packaging convey a premium image with high-impact graphics, reclosability features and unique shapes. "Flexible packaging uses less material, is more cost effective and packaging speeds are getting higher. We have seen this happen over the last five to eight years in the food service area. Large flexible packages have replaced cans and rigid packaging," said Andy Rimes, senior development programs manager, DuPont (Wilmington, DE).

"From an inventory standpoint, flexible packaging is very attractive," Martin said. "You are dealing with roll-stock, not pre-made packages. Food companies can benefit from the number of choices converters have to offer."