The food industry's ashbin is littered with innovative technology that never made it to market. The self-heating can is one that beat the odds.
Retailing at under $2 for 10 fluid ounces, the dairy-based coffee inside the can takes a backseat to the package around it. San Diego's OnTech LLC licensed the Puck name to lend the comfort of a familiar brand to its technology, according to Jim Berntsen, OnTech's vice president of sales and a former principal of Ontro Inc.