Managing Software<br>Living and thriving with<br> the channel masters
Flexibility in both operations and systems is required to meet the demands of giant retailers.
Yet, as a food or beverage manufacturer, the volume these outlets offer represents a very real and significant opportunity. But this volume often allows them to determine how you do business with them, demanding various price points and product specifications. And, if you want your product to have a seat at the channel master's table, you'll abide by its rules.