Food Packaging: Sports drink packaged for pre-teens
Container gripability is a function of hand size, and packagers increasingly are designing their containers for easy gripping by children in the 8 to 12 age group.
Pepsico’s Gatorade Co. is the latest beverage firm to cater to this group with the rollout of Gatorade All Stars, 12 oz. PET bottles designed for lunch boxes and after-school play.