Reckitt Benckiser Inc. hopes a new flip-tip cap design for bottles of its French’s mustard line, along with bigger bottles, will kick start product sales.
The cap draws unused mustard back into the bottle to prevent product build-up. Dried mustard crust and watery discharges are a source of consumer irritation with mustard in squeezable bottles. The new cap with “a tri-cuspid valve” only allows product to flow in an outward direction. It will be used on seven SKUs of French’s mustard, including classic yellow and all specialty flavors.