Unloved by Wall Street, H.J. Heinz Co. nonetheless continues to invest heavily in innovative packaging, a commitment recognized recently by the Packaging Education Forum when it presented the Pittsburgh food processor with its Packaging Leader award.
Investors are displeased with Heinz's profitability, and the Ore-Ida investment was a short-term drag on earnings. But John Carroll, managing director of potatoes and snacks, is confident the conversion will recoup costs with higher sales of frozen potatoes.