Data management system enables candy manufacturer to improve customer service and acquire new customers.
For more than 130 years, Ganong Bros. Limited has manufactured gift box chocolates, fruit snacks and sugar confectionery in Canada. Five-generations strong, the company continues to evaluate and refine its business as it garners increasing sales from its North American neighbor, the US.
One of the keys to Ganong's success is its awareness of the relevance of good data management. In a recent assessment of its own information technology, the company concluded that an improved information management system would enable it to improve internal operations and better serve customers. Management wanted to make better, timelier business decisions, particularly in measuring customer and product profitability.