What's Your Action Plan? A thorough action plan to deal with a product recall will determine how forgiving customers and consumers will be.
Company size is no defense against a recall: voluntary recalls involve the best-known and most-obscure names in the industry. The possibility of issuing a recall alert lurks in the back of every food professional's mind. In periods of calm, there's always an element of waiting for the other shoe to drop and hoping it doesn't fall on the plant where your product is made. The odds are sufficiently short and the dangers are ominously high that most food and beverage processors have developed an action plan for the time when, not if, they must recall product.