Food Packaging: Improved appearance and leak resistance ‘in the bag’ for Mexican food products
Ruiz Food Products (Dinuba, CA), a market leader in the frozen Mexican food category, recently selected the Robbie PromoBag packaging system from Robbie Manufacturing to relaunch its line of El Monterey Quick Classics brand Mexican food deli tray products.
The Robbie PromoBag packaging system, including equipment and preprinted wicketed bags comprised of DuPont’s Clysar polyolefin film, is a leak-resistant packaging method that enables Ruiz Food Products to use the entire front, back and most of the sides for merchandising and product information. “The Robbie PromoBag reduced packaging costs and labor costs, increased throughput and improved the appearance of the package for Ruiz Food Products,” said James Guenther, marketing director of Robbie Manufacturing. The entire line of 11 El Monterey Quick Classics deli tray products are packaged in the Robbie PromoBag, including beef and bean burrito six-packs, beef and chicken taquitos and beef and chicken tamales.