The US Department of Agriculture reports that more than 29 million people use SNAP at an estimated cost of more than $50 billion annually. USDA also reports that 12% of food stamps are used to purchase diary products, which equates to $6 billion annually. With the increased budget for SNAP in the stimulus bill, an additional $815 million would go to retail dairy purchases, according to these purchasing trends, said Ruth Saunders, IDFA senior director of policy and legislative affairs.
The study involved more than 9,400 respondents from a consumer Internet panel who saw one product/label condition. Some participants saw only a front panel, and others saw both a front panel and a nutrition facts label. Analysis of the data revealed: