According to the letter, “Based on claims made on your product’s label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is intended for use in the prevention, mitigation and treatment of disease.”
The letter outlines claims made on the Cheerios label: “You can lower your bad cholesterol 4% in 6 weeks,” and “Did you know that in just six weeks Cheerios can reduce bad cholesterol by an average of 4%...”