General Mills has expanded its Worldwide Innovation Network (G-WIN) open innovation program.
General Mills expands innovation network
General Mills has expanded it successful Worldwide Innovation Network (G-WIN) open innovation program to include emerging digital marketing technologies with the launch of G-WIN Digital. Through G-WIN Digital, the company seeks to connect with partners that have digital marketing technologies focusing on video, social, mobile and gaming.
G-WIN Digital leverages the benefits of open innovation to discover, pilot and share emerging digital marketing technologies with General Mills’portfolio of iconic brands.