While the poultry industry has sustained some hard knocks in the past, it will have to adapt to major changes in the future.
Tough times ahead for US poultry industry
While the poultry industry has often had a hard, bumpy road, the industry is expected to face some permanent and significant challenges in the near future, says a report from Rabobank’s global Food & Agribusiness Research and Advisory (FAR) department. Entitled This is not your grandfather’s chicken industry—Thoughts from a banker’s perspective, the study is a wake-up call to the US chicken industry by Rabobank’s poultry sector experts.
According to the report, the US chicken industry is encountering permanent rather than cyclical changes that will require significant changes in how it operates in the future. These challenges include: