Kellogg Company to acquire P&G’s Pringles business
Kellogg Company entered into an agreement to acquire Procter & Gamble’s Pringles business for $2.695 billion. According to Kellogg, Pringles is an excellent fit as it advances the company’s goal of building a global snacks business on par with its global cereal business.
Kellogg has established a strong US-based snacks business since its acquisition of Keebler more than a decade ago. With the acquisition of Pringles, the company expects to build a global snacks platform and organization for further growth.