Kraft changes snack foods company name to Mondelēz International
Kraft Foods is dividing to create two industry-leading public companies before the end of 2012: a high-growth global snacks business with a new, unfamiliar name and a high-margin North American grocery business with a household name.
The North American grocery business will become Kraft Foods Group, Inc., retaining the Kraft brand for its corporate identity and the brand for many of its consumer products. The global snacks food business is getting a new name, Mondelēz International. According to Kraft, Mondelēz is pronounced “mohn-dah-LEEZ,” and derives from two sources. Monde is from the Latin word for “world,” and delēz is a fanciful expression of “delicious.”