Hollywood Feed is a provider of natural and holistic pet food, as well as ancillary services such as grooming and training. With 19 stores throughout the mid-South area and plans to expand in the near future, the retailer wanted to improve its product fulfillment processes at its central warehouse without investing in a costly IT infrastructure.

The pet food supplier chose Voxware’s Cloud Voice Management Suite (VMS) to enhance its operational efficiency, accuracy and scalability. With the software, users don’t need technical expertise; they simply complete a questionnaire before receiving a ready-to-deploy product. For smaller operations, the software also doubles as a warehouse management system (WMS) with voice instructions to workers. Since it’s cloud-based, the software is maintained off-premises by the supplier—the end-user doesn’t have to install updates/upgrades or worry about server crashes.