Market research has proven that addressing several senses at once through product packaging increases consumers’ brand loyalty by 30 to 60 percent. As the number of consumer brands grows, crowding store shelves, effective packaging plays a significant role in setting a brand apart from its competitors.
But what makes packaging effective? “It is no longer enough for manufacturers to simply hope that a brightly colored package will draw consumer attention,” says Renzo Sparavier, vice president, innovation & marketing, PaperWorks Industries, Inc. “Manufacturers must take additional measures to enhance the shelf appeal of their brands.”