Coca-Cola to set sustainable packaging goals in Europe
A joint-venture with a PET recycler will make it possible
Coca-Cola Enterprises (CCE), which produces, markets and distributes Coca-Cola products in Western Europe, has announced two initiatives focused at improving recycling behavior and infrastructure as part of its mission to become a low-carbon, zero-waste business. Plans are two-fold: achieve zero waste in its own operations and recycle more packaging that it uses.
CCE is establishing a new joint venture in France with PET recycler APPE to boost the capacity of its plastics reprocessing facility by 70 percent. The joint venture will recycle 20,000 additional tons of plastic into food-grade packaging per year. CCE is also funding a research partnership to explore how consumer behavior-change strategies can improve at-home recycling rates in Great Britain and France.