Ellis Huntsinger founded Huntsinger Farms, Inc. and its subsidiary Silver Spring Foods, Inc. (SSF) in 1929 when he started growing horseradish and other vegetable crops on a few acres of land near a fresh water spring south of Eau Claire, WI. Huntsinger Farms now grows horseradish in a five- to seven-year rotation with corn, soybeans, snap beans and other forage crops on over 9,000 acres of prime Wisconsin and Minnesota farmland. Silver Spring horseradish is a well-known retail brand in the US.

The world has changed a lot since 1929, and so has the way Silver Spring Foods runs its business. For instance, SSF recognized its enterprise resource management (ERP) system couldn’t handle its current business requirements and would be unable to evolve as the company continued to grow.