Cajuns call it lagniappe: a little something extra, added for good measure. Donut makers do it with a baker’s dozen. At Brick Brewing, it’s a bonus can of beer wedged into 12 packs and cases of Laker Lager.
“The price of a case of beer in Ontario is among the highest in the world,” explains George Croft, president and CEO at Waterloo, Canada-based Brick Brewing. Taxes push the minimum retail price for a case to $29.35. The bonus beer is Brick’s way of providing “a great reward, not a great expense” for Ontario’s working class.