Consumers ranked online grocers as the least trustworthy format to deliver local food, followed by big box retailers. Natural foods markets and farmers markets scored highest.
The trend toward local food is here to stay, according to a new report from A.T. Kearney. The report, Buying into the Local Food Movement, assessed shoppers’ decision-making about buying local and non-local food. The results show consumers have strongly embraced the local food trend, with local food ranking as an even higher consideration than organic foods.