Caffeine regulation efforts complicated by lack of information, differing tolerance
Regulatory efforts are hampered by industry resistance and differing consumer reactions.
Despite caffeine’s status as one of the most widely used pharmacological substances in the world, differing consumer tolerances, a lack of available information and industry resistance have complicated efforts to regulate levels in food and beverage products. And with the expansion of caffeinated products to include nontraditional options like waffles, jelly beans and even Cracker Jack, consumers are encountering caffeine more frequently than ever before.