While mainstream beer makers wrestle with a market in decline, craft breweries continue to enjoy double digit growth. In fact, Mintel Inc. estimates sales of craft beers doubled in the last five years and will grow another 50 percent in the next five.
Most craft beers slug it out in the highly hopped 12-oz. bottle segment. Then there are the abbey-style brews, packaged in 750ml bottles with a cork enclosure. One of the most successful brewers is Cooperstown, NY’s Ommegang Brewery, a subsidiary of Belgium’s Duvel Moortgat Brewery. To develop a cohesive look for a growing variety of styles, the firm commissioned a rebranding project that included updated labels and secondary packaging