Chobani time might be defined as the time it takes a new company, which started in 2005, to rise to the top in US Greek yogurt sales in 2012, claiming 47.3 percent of the US market, according to AdAge, June 6, 2012. Chobani time, when applied to its new one million-sq.-ft. plant in Twin Falls, ID, could easily apply to the fast-track construction project Shambaugh and Son completed in 326 days with a small army of workers (1,000 or more) in every trade—from construction staff to industrial control engineers to life-sciences experts. More specifically, Mark Shambaugh, CEO of Shambaugh and Son, defines Chobani time as the “ready, aim and fire approach where construction activities are accelerated to match critical path construction milestones and equipment deliveries.”