Peppermint, Spearmint and Berrymelon flavors of Stride iD gum debut in a 14-count, cellophane-wrapped, wallet-like pack with a magnetic reclosure unique to gum packaging. An inline coating process, developed by ASG (AGI-Shorewood Group), Stamford, CT, applies the 3.31- by 0.75-in. magnetic strip to the paperboard to create a secure reclosure mechanism. The stick gum from Mondelēz International (formerly Kraft) is expected to complete its global rollout by the end of 2013.
“The functionality of closures on confectionery packaging is very challenging,” says Greg Chup, director of innovation at ASG. “Our new process features a coating we apply during printing. We have the only inline, fully automated converting printing process in the world that can do this.”