The company wants to bolster sales of fresh produce a year after a successful campaign for meats.
At Wal-Mart’s annual meeting in Bentonville, AR, the company said its grocery strategy is working, including a campaign to increase fresh produce sales, the acceleration of store club rollouts and a willingness to explore e-commerce. Bill Simon, CEO of Walmart US, says an approach based on expense controls and price investments will continue to yield positive results despite a sales blip in the first quarter of last year. Wal-Mart has sought to expand the basket with new items for shoppers regardless of spending power.