According to Transparency Market Research, the global organic food and beverage market is expected to be worth $187.85 billion by 2019 while growing at a CAGR of 15.5 percent between 2013 and 2019. The demand for organic food and beverage was valued at $70.7 billion in 2012. Increasing consumer awareness, ramped up R&D and widening distribution channels are cited as primary reasons for the expected growth.