With 2013 in the record books, consumers are hungry for new innovation in new and existing product categories.
Deconstructed dinners offer the convenience of a preplanned menu with the fun and creativity of gourmet home cooking. Companies such as Plated, BlueApron and HelloFresh offer meal kits including all the necessary ingredients for a dish costing $10-$15 per meal. HelloFresh has raised $7.5 million to expand from Europe and Australia to the US.