One of the most important aspects of any distributor’s operation is customer service. But a new study from TermSync, Inc., a company providing cloud-based solutions for post-sale B2B interactions in the beverage industry, shows that despite an awareness of the importance of making it easy to do business with them, many companies fail to adequately gauge their level of customer service.
Survey results show that while 86 percent of beverage distributors say the quality and level of their customer service differentiates them from the competition, only 22 percent provide customers with an online support option—something 72 percent of survey customer respondentssay they prefer over traditional phone or email support.