I’m an avid reader of food labels. On a typical trip to the supermarket, I get some of my most useful reading accomplished. When buying a new food or beverage product, I always check the total number of calories per serving and per container, as well as the trans fat, fiber and sugar levels. But when I look at other shoppers in the grocery store, they’re not catching up on label reading. They’re usually trying to control their children, reading their text messages while waiting in the checkout line or calling their significant others to make sure they’re bringing home the correct, obscure ingredient from the baking aisle.
While I enjoy label reading, it’s usually the same old story with a few points of difference in the percentage of daily value column. So, when it was announced recently that the food nutrition facts label would be getting a makeover, I was delighted. But when I saw the new label mock-ups, I was a bit disappointed.