US Supreme Court hears Pom Wonderful, Coca-Cola juice case
At issue is whether misleading advertising claims may be brought against food manufacturers, independent of their compliance with FDA labeling requirements.
The US Supreme Court heard arguments from attorneys representing Pom Wonderful and Coca-Cola about whether to allow false advertising claims to be brought against Coca-Cola, despite the product in question’s compliance with FDA labeling requirements.
At issue is whether the label for Coca Cola’s Minute Maid brand “Pomegranate Blueberry Flavored Blend of 5 Juices” is misleading, given the product contains only .3 percent pomegranate juice and .2 percent blueberry juice. The product label displays a large pomegranate and several blueberries flanked by other fruits, and the words pomegranate and blueberry appear in much larger font than the rest of the product name.